Third Grade Flip Books
Walking into a room of 8- and 9-year-olds is scary. So many thoughts ran through my head. Would this project make sense to them? Would it even be fun? Is 67 cooked? (Lucky for me, not yet.) I had a lot of reservations. But I knew for sure that the kids deserved engaging presentations, with nice fonts, enough jokes, and the chance to be inspired and learn something new. They deserved the same effort I'd give any client. And we had to have fun, because when learning is fun, it just feels like play.
A full brand partnership built on love for pets.
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Banfield Pet Hospital
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Contract Designer
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Branding, Campaigns, Print, Digital
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
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Three audiences.
Three visual voices.
Social media for Banfield isn't one system — it's several. Blog content, clinic announcements, and internal culture campaigns each need their own visual language while staying unmistakably part of the same family. The discipline is knowing when to stay within the brand's orange and when to break into a completely different palette for something like Pride, without ever losing what makes Banfield feel like Banfield.
CLINIC ANNOUNCEMENTS SOCIAL MEDIA
A complete launch sequence for new clinic openings: countdown timer tile, "Almost open — apologies for the delay," "Now open" with address and hours, "Meet our vets," and "Meet our vet techs" — all in a cohesive orange-patterned system. This sequence does real operational work: it manages patient expectations, introduces the clinical team, and builds local community awareness across the full launch period.
BLOG POST SOCIAL MEDIA
A multi-format system across square and story dimensions in three colorways — orange, purple, and blue. Each tile adapts the same template to a different content type: hero image with caption, text-forward blog excerpt with tips, and "Read More" CTA cards. Topics include traveling abroad with pets and managing itching and scratching. All practical, expert content made visually engaging and shareable at any size.
PRIDE SOCIAL MEDIA — INTERNAL CULTURE CAMPAIGN
The Pride campaign called for a completely different visual voice with lime green, rainbow arcs, and a grid-based background pattern. It celebrated real Banfield associates answering questions like "How do you lead with pride?" and "What is your favorite accomplishment through the Pride DRG?" This is employer brand work: celebrating the people inside Banfield, not just the services they offer. The orange circle crop gives every associate portrait a bold, consistent frame that holds the system together across very different faces and settings.
The details are where a brand comes to life.
The details are where a brand either holds together or falls apart. Stickers are are the pieces that associates carry around, stick on water bottles or laptops. And branded notepad paper shows up everywhere. This is the brand made personal and portable.
The Vet Tech sticker series features three illustrated designs across three characters, each celebrating the people who do the hands-on work of caring for animals every day. "I Love My Vet Tech," "Vet Tech Love," and "I Love My Vet Tech Hero" are distinct in style but united by the same warmth and energy — and the same love of a good pun.
The notepad series was simple, but our copywriter’s line did the real work with "Paw-sitively perfect," "Life of the paw-ty." Evidence of the brand's playfulness on a functional object. A notepad someone actually wants to use is a marketing piece that markets itself every single day.
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